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Not too long ago, computing power was reserved to only the largest businesses with huge revenue streams, but now all of that is changing. Big Data has made itself available to large and small businesses alike.

Big Data might seem like a really complicated thing that only computer wizards know about, but that is not the case. Big Data is a term to describe what businesses do when they want to better serve their customers: they collect lots of user data and dump it into a very large database that can be used to make predictions about your consumers. The more data you collect, the more possibilities open up for you to know important things about your customers. For example, you can see which customers buy expensive things as opposed to cheaper products, how much of it they buy, and how frequently. You can analyze how your customers react to price changes.

Businesses reduce waste and are more efficient with Big Data on their side. Utilizing Big Data can help your business predict how much food you will have to order in the future, and also help choose the perfect chef supplies. No more surprise orders or unused ingredients! Restaurants can provide better service and create menus that their customers will enjoy.

The restaurant business is extremely competitive, with margins getting tighter and restaurants streamlining due to Big Data. You must join them to see happier customers and a much higher bottom-line!